Assessing the Role of Traditional Attire in Promoting Cultural Events in Gombe Local Government Area, Gombe State
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Cultural events serve as a platform to celebrate heritage, foster community bonds, and promote tourism. Traditional attire plays a pivotal role in these events, symbolizing identity, pride, and continuity of cultural heritage. In Gombe Local Government Area, traditional attire is not only an aesthetic element but also a tool for reinforcing communal values and attracting participation in cultural events. Events like cultural festivals, weddings, and public celebrations often feature traditional garments that reflect the region's rich cultural diversity. According to Adamu and Garba (2024), traditional attire significantly enhances the visual and symbolic appeal of cultural events, making them more engaging for participants and spectators. This study explores the significance of traditional attire in cultural events within Gombe LGA and examines its role in promoting cultural awareness and participation.
1.2 Statement of the Problem
Despite the importance of cultural events in fostering unity and preserving heritage, their success in Gombe LGA is often limited by insufficient emphasis on traditional attire as a promotional tool. Many event organizers fail to effectively incorporate and showcase traditional attire, resulting in reduced community engagement and limited cultural awareness. Additionally, globalization and modern fashion trends pose a threat to the preservation of traditional clothing, further diminishing its prominence in cultural events. This study seeks to investigate how traditional attire contributes to the success of cultural events and proposes strategies to enhance its role in promoting cultural heritage in Gombe LGA.
1.3 Objectives of the Study
1. To examine the role of traditional attire in promoting cultural events in Gombe LGA.
2. To identify challenges hindering the use of traditional attire in cultural events.
3. To recommend strategies for enhancing the promotion of cultural events through traditional attire.
1.4 Research Questions
1. What role does traditional attire play in promoting cultural events in Gombe LGA?
2. What challenges affect the use of traditional attire in cultural events?
3. What strategies can be employed to enhance the role of traditional attire in cultural events?
1.5 Research Hypotheses
1. H1: Traditional attire significantly enhances participation in cultural events in Gombe LGA.
2. H2: Challenges such as globalization and modern fashion trends negatively impact the use of traditional attire.
3. H3: Strategic promotion of traditional attire improves the success of cultural events.
1.6 Significance of the Study
This study highlights the critical role of traditional attire in promoting cultural events, offering valuable insights for event organizers, policymakers, and cultural advocates in Gombe LGA. By emphasizing the importance of traditional clothing, the study contributes to efforts aimed at preserving cultural heritage and fostering community pride. The findings also provide a framework for integrating traditional attire into event planning and promotion, ensuring greater participation and cultural awareness.
1.7 Scope and Limitations of the Study
The study focuses exclusively on the role of traditional attire in promoting cultural events in Gombe LGA, Gombe State. It does not extend to other local governments or explore other aspects of cultural promotion beyond traditional attire.
1.8 Operational Definition of Terms
1. Traditional Attire: Clothing that reflects the cultural heritage and identity of a community or ethnic group.
2. Cultural Events: Organized activities aimed at celebrating and showcasing cultural heritage, such as festivals and ceremonies.
3. Promotion: The act of encouraging participation and awareness through targeted efforts or strategies.
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